3 Ways To Stop Frustrating Over Poor Conversion Rates - Reviewed, Evaluated and Graded

Ever get the feeling your marketing (especially your copywriting) isn’t working the way it should? 

There’s nothing worse than having a life-changing product or service to keep seeing poor conversion rates on your website and landing pages. 

One recent study estimates that poor copywriting costs American businesses 400 billion dollars each year. Yes, that’s a billion with a b.

If you’re reading this, you’re likely one of them.

And if you are, you’ve either tried your fair share of solutions – or you’re looking for something to help you hit your sales goals by next quarter. 

There are many ways to improve the performance of your copywriting, but which are the most effective?

Let’s examine and evaluate two of the most common methods and one slightly unusual method that is gaining a word-of-mouth reputation for being incredibly effective. 

You’ll also discover why you’re still seeing poor conversion rates, even if you’ve tried everything – and what you can do instead. 

 Method #1: Hire a copywriter on Fiverr or Upwork…but will they actually sell?

Most of the “copywriters” on these platforms work part-time and lack the persuasion expertise to deliver the results businesses seek. 

A recent study concluded that only 46% of Upwork and Fiverr copywriters have completed formal copywriting training. If you combine that with the part-time hours they work, it’s pretty easy to conclude that you’ll most likely be gambling on a flaky amateur who barely knows how to sell themselves. 

Let’s be honest: You run a business and don’t have the time of day to sort and vet thousands of amateur copywriters to find the one diamond in the rough. 

Grade B

Method #2: You can try writing the copy yourself, but how much will it cost you?

The last option is writing the copy yourself, but writing quality copy comes with a long learning curve, and the learning curve often leads to thousands, if not millions, of sales lost. 

One recent study estimates that poor copywriting costs American businesses 400 billion dollars each year; this means that most companies are leaving leads, sales, and money at the table. 

Although writing your copy is a learnable skill, most business owners just don’t have 6-12 months to learn to write quality copy. You want to hit your growth goals by next quarter, not next year. 

Grade C-

Method #3: The proven way to stop frustration over poor conversions, without Fiverr or guesswork.

A recent study found that certain copywriters follow a deep-research protocol before writing copy, which can effectively increase conversions by 36% and click-through rates by 58%

A deep-research protocol involves discovering specific targeted data about your target audience.

After spending a few days in the deep-research phase, the research and data improved conversion rates. They:

– Grew launch funnels by a whopping 165% increase in revenue

– Radially reduced the bounce rate on the homepage

– Lifted landing page opt-ins

– Lifted lead quality by 25%

– Had improved the website time-on-site 

– Researchers took the concepts of the research and discovery protocols and created a series of data mining strategies that targeted neuro-psychological triggers in the prospect’s head

Grade A 

The copywriter who follows a deep-research protocol uses the information to stimulate the specific biological needs of your target audience, allowing prospects to see your product or service as a vehicle to meet those needs.

When you know your prospects’ needs and objections beforehand, strategically embed them in your copy, and getting them to buy your product or service becomes effortless.

You can essentially hire a copywriter who has mastered these data mining strategies without spending years mastering them yourself.

That’s right. There’s a proven easy way to eliminate your marketing frustrations – without writing it yourself, YouTube hacks, or even hiring flaky amateurs. 

And they can get to work immediately for you starting tonight. 

To learn more about the copywriter who has mastered these data-mining strategies, click here.